88 Phases has been Guess' go-to-agency for many different campaigns. It has been many years since Guess has launched a men's fragrance. 88 Phases was contracted to develop the name and package design for this men's fragrance line. SUEDE was created.
We also created the line for Guess by Marciano. Elsa Hask and Caleb were the chosen models for the campaign. Photography by Yu Tsai.