88 Phases served as Coca-Cola's internal creative team to work on the branding project for Coke Zero. Through social networking channels, Coke Zero set out to search for dancers that can represent the Coka Zero Toe Tappy campaign. The Coca-Cola fans picked their winners from different regions of the world. We brought them all together to Los Angeles to shoot the print campaign.
Keemo from Paris, Joey Knucklehead from Ocean Side California, Esther from Australia, Kuria from Japan, Marcus from Los Angeles.
Under the direction of the creative director Yu Tsai and Brand strategist David Campbell from Coca-Cola, photographer Randall Slavin was the talent behind the camera to execute the campaign images.
Documentary of the shoot was directed by Yu Tsai and DP by Sergio Bautista.