After the great success in developing the "Open Happiness" Teen campaign, the Coca-Cola Company again sought out 88 Phases creative services to create the Coca-Cola 2012 Olympics campaign.
Our creative team was very excited to work on this project. It felt like we won the gold medal ourselves!
We adopted the same process as we did with the Open Happiness Teen campaign and injected the elements of the Olympic games into the imagery.
Before we could shoot the concept. We again looked for authentic teen athletes that will represent the brand. The casting experience was overwhelming. Many Jr Olympic athletes filled the casting room. You really couldn't help but join in on the Olympic sprit.
The final results share the consistency of the Teen Campaign branding. It is modern and young.