NICE, a product design company in Portland, created a perfect product called BA. It is a baby bottle holder for babies. 88 Phases loves good design so we championed to work on this project. Once we were awarded with the project, we knew we had to bring in a celebrity to pair with BA to make this product noticeable in an already saturated market place for baby products. Our final casting was Denise Richards. With three children of her own and a very health conscious mom, she is the perfect spokes person for the brand.