"NYT LYF Collection" 2012 Campaign
DJ Tiesto has paired up with GUESS and GUESS Watches for a special project. 88 Phases was contracted again by Guess to develop the campaign concept for both print and the commercial. It was crucial for 88 Phases to develop an image campaign that really captured both Guess and Tiesto's star power. Like the Guess brand, DJ Tiesto is always surrounded by sexy girls and a spot light. We wanted to make sure we capture this glamourous life style in this campaign. The process of creating these images was a true blast. DJ Tiesto performed through the entire shoot. That is how every shoot should be.